CC Chapman started a great thread on his site regarding an article slamming podcasting

Here's my reply on his site;

I listen to one repackaged radio show distributed as a podcast - The Best of Chris Evans. To people of my age Chris represents the time when tv and radio was wrestled from the grasps of the grey, middle aged, middle managers.

What sets Evan’s tv and radio shows apart is that to hire him, you have to hire his production company. He produces his own shows, therefore he has a double-handful ofmanagementt’s underwear, ready to rip it up into a wedgie at the first hint of a sniff of interferance.The podcast of his radio show is 30 minutes long, and in my opinion, it works as a podcast. It’s simply just the best bits. Evans is a born podcaster - original content, produces it himself…perfect. And when you listen to him, you know you’re listening to HIM.

A BBC Radio DJ told me that the buzz word at the BBC is podcasting, the Beeb wants to podcast as much of its content as possible. For corporations such as the BBC a podcast of their content has added value; it’s the BBC fergoodnesssakes, they eschew everything that commercial TV and radio stands for. They have to. It’s in their code. Rather than the BBC fearing podcasting they’re embracing it as a way to deliver their content.

The BBC asides, repackaged COMMERCIAL radio shows masquerading as podcasts have no added value; the best bits are ripped out, i.e. the music. Any reasonable person sat down with an iPod - or personal media player of their choice - and given two podcasts to listen to, Frankie and JoJos’ Whacky Radio Call-ins and [insert well produced music podcast] and asked to compare the two would surely fall on the side of [insert well produced music podcast].

Why? The Chris Evan’s effect - [insert well produce music podcast] is produced by the person presenting it, you’re hearing THEM and they answer to no one.

Add to that the fact that it’s fairly inexpensive to purchase the gear needed to produce a professional (in sound quality) ‘radio’ show, then it’s obvious commercial radio is going to be nervous, even fearful.

Good.

Discuss...